A while back, I listened to a webinar about running a coaching business. One of the points the leader of the webinar made was that people, especially women, often develop products and a business but then don’t charge what they’re really worth. Because they don’t *believe* what they’re really worth.
I can say that’s definitely true for me. My past has led to me constantly underestimating my own worth, whether it’s as a person in general or as a parent or as a healer and coach. This has been a problem in trying to build River Flow Healing. I second-guess myself and doubt myself quite a bit, which is not an effective way to draw people who trust that I know what I’m doing and want to work with me.
My past impressions about money also play a role. Money has always been a difficult topic for me, and when it comes to my business, I don’t want to charge “too much,” because people might get upset that I cost that much and might think I’m not worth it.
That’s a major fallacy in my thinking. I truly know what I’m doing, and I bring value to my clients. That’s worth a lot!
I’m still working on myself as well as on the business. Improving one’s life and outlook isn’t a one-and-done kind of thing; it’s an ongoing, often life-long process. I’m learning to have more confidence in my worth and value, and that means I’ll get there.